Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA.
Publicis Machine gears up with Mercedes-Benz win

“Mercedes-Benz is already a leader in the local digital landscape,” comments Publicis Machine MD Tom Fels, “but has enormous appetite to accelerate its innovation agenda and connect more closely with its customers.”

The win followed a competitive four-way pitch and will see Publicis Machine develop new campaigns as well as maintain the brand’s existing digital platforms across the web, social media and CRM platforms.

“With an already massive following in the digital space, we couldn’t be more excited about building on this success by generating compelling content and engaging with the right audiences in the right moments,” says Fels.

Over the past years, Publicis Machine has developed into a world-class agency committed to helping its clients ‘Lead the Change’ and in so doing become brand leaders that are not only relevant today, but also have the capacity to adapt to tomorrow. The addition of the Nurun business as a technology and digital media specialist within the Publicis group earlier this year, has further deepened the range of technical capabilities available to clients in their own digital transformation.

Commenting on the appointment, Mercedes-Benz Passenger Cars Marketing Director Selvin Govender says: “We believe Publicis Machine is the perfect fit for our growing digital requirements and we will align synergies going forward, staying true to our Mercedes-Benz brand promise, ‘The Best or Nothing’.”

Healthcare Jobs Tips

Although many people finish healthcare courses with the optimism of consequently finding healthcare jobs immediately after graduation, it is not that easy. Although there seem to be many opportunities in the medical field, a lot of fresh graduates can’t seem to get jobs. If you find yourself in this predicament, there may be good reasons behind this. First, not all healthcare fields constantly have job openings. The kind of medical job you see yourself in may not be a realistic option at the moment. There are also many non-medical jobs you may apply for, but if you’re seeking to increase your knowledge in the field, then it is more advisable to get one that is compatible with your college degree. It is also possible that the job you are eyeing is not an entry level job and requires years of experience. In that case, you will have to settle for a lower-level job instead. It may pay less, but think of it as an investment in your future. You will be able to acquire the experience that will eventually qualify you for a better opportunity, possibly even better than the one you were eyeing in the first place. Another possible reason is that you don’t have the educational attainment required. You might have to finish a four-year course or get a Masters’ Degree for certain jobs. You might also want to scour for seminars and short training programs that will broaden your knowledge and make your resume more attractive to your prospective employer. Connections also help. It doesn’t mean that you should do some name-dropping, which could irritate your potential employer. It only means that you should expand your networks, especially when it comes to people in respectable healthcare jobs. They will be able to put in a good word for you and will be good character references for background checks. If you can get a subscription to a medical magazine, it might help too. Keeping posted on the latest in medical development also serves as a forecast as to where your particular field in medicine is headed. Not only will it keep you more informed, it also allows you to anticipate possible job openings ahead of the rest. You may be located in a place where healthcare jobs are not as in demand as in other places. It also depends upon the population. If you live in a place with a young population, there may be a high demand for people in the field of pediatrics. If you’re looking for jobs in the field of geriatrics, look for a place with lots of retirement homes and an older population. You might have to relocate to get the job you want. The demand for healthcare workers has been declining. Because of the economic recession, it may not be as easy to find a job in the field as it was a few years back. The good news is that the industry is still hiring people, more than other industries, even if the number is dwindling. The competition is higher now and a lot of experienced professionals who have dabbled in other careers or retired may try to come back because of financial difficulties. This means that your competition will be a little fiercer. You will just have to put your best foot forward and stand out among the other candidates. Published at:

Healthcare Assessment Required For Healthcare Writing Jobs

The health related writing job was always under pressure in several ways. On one hand the idea was to write articles on accurate data within the field of drugs and on the other medical publishing is without question directly related to pr. The in-between line is a thin one. It is now reported that the line has been crossed by many medical writers, which is certainly creating a widespread stir among the community. You will find quite a number of niche categories within the overall field of medical care PR medical writers are able to work and work. There are medical education writers, and some place emphasis much more on medical pr or healthcare publicity. There are actually self-employed medical writers as well that aren’t serving just one particular agency, but provide their professional services to as many medical care or pharmaceutical organizations as they possibly can. It’s about money at the end of the day. Work in the medical writing area have grown to be few and far between which is easy to understand, that there’s a shift to outsourcing techniques. Recruitment agencies say they are definatley busy and also that the call for from high profile executive managers planning to fill crucial openings for a medical writer remains high. That is most likely the case. The jobs in the marketplace are for the best of the crop. The academic requirements placed upon a medical writer are massive. A PhD could be assumed and anything less than this won’t do normally. In recent times quite a few academics have moved out from their original professions to seek a new path in writing. The explanation for the curiosity about medial marketing might be that the average pay could be significantly higher then that in other health related areas. It must be noted, that the proportion of vacant work opportunities has not increased at the same tempo. The requirement of being able to work as a medical writer is very demanding. Unless the applicant has a certifiable historical past in pharmaceutical marketing and perhaps holds a Phd there’s little likelihood that the effort of building a new career as a medical writer can even begin. Medical writing jobs stipulate the highest measure of scholastic education and learning. The numbers of internet sites which specialise in medicine and health recruitments for medical journalists have multiplied. You can find good reasons for that too. The current market pays a significant price to the hiring company to discover the correct contender. That’s attracted many general job agencies to concentrate on this niche. Perhaps one of the pre requirements of the task of a medical writer is the call for consistent schooling. Unless that can be guaranteed there isn’t any point even applying as a contender. The healthcare sphere is becoming ever more specialized and everybody wanting to report on that development needs to understand the topic. Employers could soon find out if the author is continually upgrading his or her knowledge or not. {The monthly wages generated by a medial writer are above average. They reflect the unique experience anyone requires to fill any one of the unfilled healthcare writing jobs. For the people with the proper skill it will be a rewarding task. Furthermore it is a profession that can be carried out from your private home. This is just another additional advantage. Published at:

How Healthcare Software Help in Dispensing Improved Healthcare Services?

Increased sophistication in medical devices and availability of specialized healthcare services have contributed to the growing popularity of healthcare industry. Healthcare industry is one of the most lucrative and fastest growing sectors of current times. Most health providers, insurers and other U.S. healthcare advocates today are using healthcare software solutions in some form or the other to reduce manual errors, save time and provide improved services to their customers. Health care software comprises of automated processes, which record, store and manage patients’ and clients’ data, in a safe and secure manner. Electronic Medical Records (EMR’s) store patients’ medical history records in a digital format which facilitates easy access, transfer and updating of medical data. Many U.S. healthcare providers have switched to EMR’s to maximize clinical efficiency and reduce the use of paper based processes. Most IT firms operating in the healthcare market offer web based applications that include automated reporting and analytics tools, in addition to other facilities, such as online billing, online payment, enrollment for services and health plans, setting up doctor appointments etc. to name a few. The software can be customized as per the business requirements of an enterprise and can help save time and money. Individuals, small businesses, health insurers, health providers, all can avail the benefits of healthcare software in efficiently managing health related records. Listed below are some popular health care software solutions. Electronic Health Records/Electronic Medical Records An EHR/EMR solution is healthcare software that can aid health care insurers, providers’ and others, in efficiently recording and storing their patients’ data such as demographics, payments, appointments, billing details etc., in a safe and secure manner. The electronic data can be shared among hospitals, diagnostic laboratories, pharmacies, insurance companies, if such an affiliation exists among them, which can help in real-time monitoring of patients’ data. Eligibility Verification/Enrollment software One of the most popular health care software is the online eligibility verifier and enrollment solution. A user can check his or her eligibility for a health insurance plan or medical services by checking the details online. Once a user decides his preferred plan or service, he or she can enroll and pay for the same online. Analytics and Reporting software With the Analytics and Reporting software, users can generate reports based on clients’ age, gender, income demographics, geography etc. The software can also collect data from various social media sites and search engines which can be valuable in analyzing traffic trends and remaining abreast with popular healthcare developments. Widespread use of healthcare software has revamped the traditional way the health industry conducted its business and offered services to its clients. Automated processes are being developed every day that increase work output and efficiency and aim at delivering the best user experience to healthcare customers. Digital processing of data, not only helps in better management of resources, but also aids in environment conservation by reducing the use of paper based resources. So, at reduced costs, increased efficiency and better time management healthcare practitioners can also reduce their carbon footprint by shifting to the digital platform. Published at:

Primary Healthcare: A Critical Reassessment in the Changing Healthcare Scenario

The Primary Health Care (PHC) system in the US has so far served as a platform for providing frontline care with services provided by medical professionals ranging from family physicians and assistants, internal medicine specialists, nursing practitioners and clinicians. However, the diversity in patient backgrounds and medical needs of individuals, special needs patients (e.g. disabled persons or community crisis victims) along with the wide spectrum of the care demanded can take a toll on veteran medical experts, so it’s quite easy to imagine what newly qualified PHC professionals or facilities have to deal with. PHC Burnout Reasons Regarded as the quarterback of primary patient care, clinicians have issues of performing at optimum levels consistently, since they are the first point of contact for health problems that have so far not been diagnosed, have the responsibility of providing comprehensive personal care and also building long-term relationships with patients who come in with chronic problems. Now, add to these duties, the necessity of effectively coordinating across multiple sectors for ensuring health services offered at their clinic are customized for all patients, in the correct setting and provided by the most appropriate medical expert in keeping with a patient’s values and it is easy to understand why PHC professionals are often stressed and overworked. PHC professionals have to manage key stakeholders, such as employees, legislators and patients in addition to their increasing workload, with fewer trainees and support care personnel available to meet with rising demands of quality primary healthcare and strict government policies. Having to further work within the narrow confines of antiquated administrative systems of Primary Health care delivery further debilitates PHC providers. PHC providers need efficient, measurable and guaranteed systems for integrating different primary care disciplines so they can ensure advanced support, adequate community networking and improved primary care services for a wide range of patients – without having to commit hands-on time or labor for transforming their practice. Solutions For Growing Primary Health Care Services Learning about new models of PHC, latest clinical innovations, exposure to the latest billing and coding software, having access to reformed curriculums and medical billing and coding systems that augment the nature of services provided by Primary health care professionals are some ways of solving the problems of burned out physicians specializing in PHC. However, it may not be practical for many Primary Health Care practitioners to personally handle all of these issues or even acquire trained, dedicated and experienced staff in-house to manage competencies needed for enhanced primary care without significantly affecting revenue. Here is where outsourcing certain competencies to specialized medical billing and coding companies and firms trained to provide expert administrative support services to medical practitioners, clinics and healthcare centers can play an important role in transforming the way medical care is provided. In addition to the growing number of patients a PHC provider or organization serves, the government adds more duties through laws and regulations, making this burden even heavier especially on the primary healthcare professional, the first-contact medical help provider. Though government initiatives are aimed at reducing the patients’ burden by providing Medicare and Medicaid to improve the quality of service – via enforcement of PQRS (Physician Quality Reporting Service), setting up and maintenance of Electronic Health Record (EHS) systems – these additional regulations and procedures place an extra burden on the physician. They involve setup costs, maintenance, staff and training etc. -facts that should be considered seriously by PHC providers keen to build credibility without neglecting revenue optimization for their practice. PQRS requires doctors to report to a particular set of Current Procedural Terminology (CPT) and Healthcare Common Procedure Coding System (HCPCS) codes. This is no easy task, since PQRS helps the physician gain credibility in his or her work sphere, but the cost implications far outweigh this advantage for most PHC providers. Sourcing support staff or training existing staff to use this new and complex technology can be time-consuming and a drain on resources. However, using the services of professionals like to hire skilled CPC certified coders and CCHIT certified-software can help the physicians to focus on quality of patient care by PQRS participation while these experts ensure a healthy revenue generation for the organization. Specialist medical billing and coding firms such as cater to individual professionals as well as large hospitals. HIPAA compliancy, insurance pre-authorization, denial management and appeals, account receivables, as well as customized consultancy services for optimizing revenue cycle management – you name it and their team members are certified and well equipped to handle every administration duty you can think of! So, if you are a Primary Care Physician jostling with hundreds of changes in the healthcare industry and want to optimize your revenue, click to learn more! For more information visit: Cleveland,OH Medical Billing, Charlotte,NC Medical Billing, Chicago,IL Medical Billing Published at:

Rising Healthcare Costs Open New Opportunities For Nurses And Healthcare Providers

Rising Healthcare Cost demands more preventive healthcare measures that can be provided by Nurses and Healthcare Professionals. The rising cost of medical treatment is causing many to rethink healthcare. More and more people struggle with health care premiums and companies are reducing medical benefits to cut expenses. This gives rise to an increasing trend toward preventative healthcare measures. Preventative healthcare lowers costs and allows people to assume responsibility for health, but it often requires a shift in thinking. In addition to treating existing conditions, preventative healthcare methods require people to monitor lifestyle choices before problems arise. Education and self-awareness are vital to preventative healthcare. Indeed, people seek medical information to reduce costs before they arise. Healthcare providers and nurses fill this need in their current positions at corporations, wellness facilities and, increasingly, in their own practices. The first step in preventing healthcare problems is self-awareness. Being aware of current lifestyle choices—and their affects—indicates where change is needed. Often there are a number of ways to prevent a health problem. The real challenge is to determine what needs attention before it becomes a problem. Self-awareness and life balance are crucial to sustaining health. More recently, hospitals, universities, corporations and healthcare providers are relying on health and wellness coaching to determine their patients’ lifestyle balance. But self-awareness doesn’t always lead to positive shifts in behavior. For many, making healthy choices means change and, inevitably, resistance. Even in the best cases, change comes gradually. Along with desire, lasting change requires understanding, coaching, accountability and a supportive community. To meet this rising need for self-awareness and ongoing support, Healthy Living and Balance is offering a Health and Wellness Certification Training Program for Healthcare Providers, April 19-22, 2007 in Atlanta, GA. For more information and online registration, please visit Published at: